Session overview

Data is essential to your AI initiatives, and we’ve got good news: valuable data is hiding all around your marketing department. The bad news is it’s scattered and disorganized. The good news is you can often access and analyze it using free or low-cost tools, some of which you already have. Let’s discuss how to find the gems hiding in CRM records, transactional data, website behaviors and more, and turn them into marketing gold.

After this session, you’ll be able to:

• Uncover valuable data in the systems your team already has in place.
• Better understand the value of different types of data within your organization.
• Identify data-rich platforms that won’t break your martech budget.

Register to reserve your spot today!