Join Ryan Phelan and Kath Pay for an email marketing Master Class with learnings you can take back to the C-suite.

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.”

That’s the message Kath Pay will be hammering home, alongside fellow MarTech contributor Ryan Phelan, in the upcoming two-day Master Class, “Excelling in email marketing.”

The Master Class is aimed at email marketers with one or two year’s experience under their belts. “If you’re going to do a Master Class,” said Phelan, “it’s really not for a beginner. We want someone who has got that base understanding of knowing what a welcome email is, what an automation is, what a segment is. What we want to do is up-level those people and really give them some advanced tactics and strategies to work from. There are people who are just doing it every day, repetition, and that gets old and stale. If Kath or I can come in and say, ‘Have you thought about this or that,’ we can build off of what they’ve already been doing for a period of time.”

Register here for the Master Class.