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Make the Case for Investing in Large Scale Email Marketing
Friends, we in email marketing are at a crossroads. We know our email programs give our companies the biggest bang for the marketing buck – an average of $36 earned for every $1 of budget. We also know our customers – who they are, what they want, and how they shop –...
If I could double your email revenue, would you listen to me?
Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end,...
Identifying Client Needs in an Enterprise-Level Healthcare Migration
When a marketing department project expanded to an enterprise-level migration, the RPE Origin team was there to help navigate the process. Learn how the RPE Origin team in partnership with Red Door Interactive helped a healthcare organization: Assess client needs for...
Email for everyone: How RPE Origin makes accessibility work
Email accessibility isn't a "nice to have" feature in your email messages. For many companies, it's a legal requirement. If your emails are not accessible to people with physical or cognitive limitations or disorders, you can be vulnerable to legal action like fines...
Using Modular Templates within Large Scale Email Programs.
Modular templates within a drag-and-drop email builder empower multiple teams in a single company to build emails quickly while maintaining brand consistency. Learn how the RPE Origin team in partnership with Red Door Interactive helped a healthcare organization:...
10 Steps to Email Compliance of ADA Requirements for Enterprise Organizations
Getting started with accessibility means rethinking many parts of your email templates and how you manage your email creation process. They also have a bonus: The time you invest now in making your emails more accessible will give all of your readers a better email...
How to gear up email for a strong finish to 2024
I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for and what we can do to help. After the call,...
Email accessibility means email for everyone
Creating an email that everybody can read and act on is like installing a ramp next to a staircase. People with limited mobility can use it to get into the building just like those who can walk the stairs. But even people without physical challenges can benefit. Too...
Why delegating makes you a stronger email marketer
I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs and whether marketers are even using CDPs — some things are new, but many of them...
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