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What every marketer should watch for in 2025

What every marketer should watch for in 2025

We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, it seemed to crawl. We’ve been confronted by one head-turning moment after another: the economy, the election, and...

4 tips for helping your email marketing team stay organized

4 tips for helping your email marketing team stay organized

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your...

Holiday Email Marketing Survival Guide for Large Senders

Holiday Email Marketing Survival Guide for Large Senders

The holiday season is upon us, and email marketers everywhere are bracing for the months ahead. While many thrive on the energy and excitement of this season, others find themselves struggling to keep up with the demands. This guide includes tips to help email...

Stop insulting your audience with this email behavior

Stop insulting your audience with this email behavior

Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about...

Make the Case for Investing in Large Scale Email Marketing

Make the Case for Investing in Large Scale Email Marketing

Friends, we in email marketing are at a crossroads. We know our email programs give our companies the biggest bang for the marketing buck – an average of $36 earned for every $1 of budget. We also know our customers – who they are, what they want, and how they shop –...

Email for everyone: How RPE Origin makes accessibility work

Email for everyone: How RPE Origin makes accessibility work

Email accessibility isn't a "nice to have" feature in your email messages. For many companies, it's a legal requirement. If your emails are not accessible to people with physical or cognitive limitations or disorders, you can be vulnerable to legal action like fines...

How to gear up email for a strong finish to 2024

How to gear up email for a strong finish to 2024

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. These calls are always energizing because we talk about people’s struggles, what kinds of success they’re looking for and what we can do to help. After the call,...

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