Email has come a long way from clunky, one-size-fits-all blasts. Today, it’s one of the most personal, powerful, and strategic tools in your CRM toolkit. In this white paper, the RPE Origin team reflects on two decades of progress and looks ahead to where email in CRM is going next.
From the early days of generic mass email sends to the personalized journeys of today, we explore how email has evolved and what marketers can do to stay relevant in a rapidly changing landscape.
This whitepaper reflects on 20 years of email in CRM, including:
- How the role of email in CRM has shifted from isolated campaigns to personalized customer journeys across channels.
- Why personalization and automation are the new pillars of effective email marketing—and how to use them well.
- What tools and data can help you craft meaningful customer relationships at scale.
Ready to reimagine what email can do?
Whether you’re new to CRM or a seasoned strategist, this is your chance to step back and reflect on how far we’ve come—and how to keep building better customer relationships in the inbox.
Download the white paper now to learn more.
Why email in CRM matters now more than ever
In a world of constant digital noise from social posts, push notifications, chatbots, and more, email continues to stand out. Why? Because of its reach, ownership, and impact. Unlike other channels, email in CRM gives you insightful data to create a more personalized customer journey.
It’s not just about sending promotions. It’s about delivering value in the moments that matter—whether that’s welcoming a new customer, following up on a purchase, or re-engaging someone who’s gone quiet. With the right data and tools, email becomes more than a marketing channel. It becomes a conversation.
Download the white paper now to explore how email in CRM has evolved and why it remains a critical tool in your strategy toolbox.