The technology behind email design has changed some in the past 20 years, but not all that much. Brands expect more from their emails, but they don’t always want to invest in the time and skill required for high-quality email design.
This whitepaper reflects on the past 20 years of email design — the changes, the challenges, and the opportunities ahead. Evan Diaz, chief creative officer at RPE Origin, explores these topics and more:
- The challenge of meeting modern expectations with outdated tools
- How cutting corners has a negative impact on email ROI
- Why leading brands are investing in high-quality email design
Get your email marketing program where it needs to be.
If you know your email marketing could be better but aren’t sure how to get it where it needs to be, our team of experts can help take your email to the next level.